Johnnie Walker
Johnnie Walker is a brand of Scotch Whisky owned by Diageo and originated in Kilmarnock, Ayrshire, Scotland.It is the most widely distributed brand of blended Scotch whisky in the world; it's sold in almost every country, with yearly sales of over 130 million bottles,.In 2011, the brand sold over 1 million cases in the USA, Brazil and Thailand. It sold more than 500,000 cases in Mexico and Australia.HistoryOriginally known as Walker's Kilmarnock Whisky, the Johnnie Walker brand is a legacy left by John "Johnnie" Walker after he started to sell whisky in his grocer's shop in Ayrshire, Scotland. The brand became popular, but after Walker's death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the scotch as a popular brand. Under John Walker, whisky sales represented eight percent of the firm's income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.Prior to 1860 it was illegal to sell blended whisky. During that time John Walker sold a number of whiskies—notably his own Walker's Kilmarnock. In 1865 John's son Alexander produced their first blend, Walker's Old Highland.Alexander Walker introduced the iconic square bottle in 1870. This meant fewer broken bottles and more bottles fitting the same space. The other identifying characteristic of the bottle is the label, which is applied at an angle of 24 degrees. The angled label means the text on the label could be made larger and more visible.
